Celebrity Collaborations Corporate Brand Fashion & Accessories 

Australian swimwear brand Speedo likely to set up 50 stores by 2020

Australian swimwear brand Speedo likely to set up 50 stores by 2020. The fitness brand recently signed Bollywood actress Parineeti Chopra as its brand ambassador. As the new face, Parineeti joined an esteemed roster of Olympians, athletes, and trainers from around the globe. Parineeti Chopra will be endorsing Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Talking about Chopra’s association, Reuben Fernandes, Marketing Manager, Speedo India, was quoted as saying from the Exchange4Media, “Celebrity plays a very important role as a…

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Fashion & Accessories Retail Licensing 

Bath & Body Works forays into India, to open new stores

Major Brands, India’s leading retailer for premier international fashion apparel, accessories and beauty brands have announced the launch of international fragrance brand- Bath & Body Works in India, along with setting up of two physical stores. The first two stores will open in India in New Delhi’s Select City Walk and DLF Mall of India (Noida) followed by Ambience Mall Gurgaon. The Mumbai store is expected to open early 2019. Bath & Body Works product range includes fragrances signature collection body care, bath and body works and white barn home…

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Character Licensing Merchandise Licensing Retail 

Disney & Me stores make their India debut, courtesy DLF Brands

When it comes to reshaping the Indian licensing industry, Disney always remain the front runner. Disney & Me stores, catering to lovers of Disney, Marvel and Star Wars merchandise, have opened up in India courtesy DLF Brands. DLF Brands announced the opening of two Disney & Me stores in Noida and Gurugram through a licensing arrangement with Disney Consumer Products in India. The stores are located in Mall of India in Noida and Ambience Mall in Gurugram, according to the official statement. Abhishek Maheshwari, Country Head, Disney India, the introduction…

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Corporate Brand Know-How 

FREAKY FRIDAY – Trump Organisation and realty deals: An unfinished story in India

Remember Lord Voldemort from the Harry Potter? A masked death-eater, who was using the body of ‘Professor Quirrell’ and ‘Tom Riddle’ to destroy Harry and his friends. He-who-cannot-be-named! Unfortunately, this is exactly the scenario of real estate licensing in Indian market. Real estate in India is a notoriously corrupt industry, regulated by a hulking government bureaucracy that runs on graft. The World Bank Group’s most recent “Doing Business” report ranked India 181st out of 190 countries in terms of the difficulty of obtaining construction permits—an improvement over the previous year,…

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