Merchandise Licensing 

Chhota Bheem becomes first Indian cartoon to sell Rs 200 crore merchandise

Reading Time: 3 minutes Post Views: 6,498 Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. “Any toon character, which stays in a TV network for more than five years acquired a cult status with strong fan-following.  We started off with comic books and CDs and later the demand came in for licensing the character for a wide range of products, including apparels, toys, back-to-school range and office stationery. Last year sales of the character merchandise crossed Rs 200 crore,” Samir Jain, COO and executive director of Green…

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Character Licensing TV & Films 

After launching 4 local IPs, Nickelodeon to launch a new magic show ‘Rudra’

Reading Time: 2 minutes Post Views: 4,938 After launching four successful original IPs of Motu Patlu, Shiva, Gattu Battu and Pakadm Pakadi, Kids entertainment channel Nickelodeon, is all set to launch a new show called ‘Rudra – Boom Chik Chik Boom’ on June 11, airing at 7.25 PM. The show, which will be the channel’s fifth intellectual property (IP), will have repeat shows at 10.00 AM and 2.00 PM during the day. The show will be run in three languages – Hindi, Tamil and Telugu. Check out the trailer here: Rudra is a story…

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Game Licensing 

Green Gold Animation announces ‘Hanuman Vs Mahiravana’ mobile game

Reading Time: 2 minutes Post Views: 4,025 Ahead of the release of its much-anticipated movie ‘“Hanuman vs Mahiravana”, Green Gold Animation is leaving no stone unturned to attract consumers. Continuing its spree, the company has announced the launch of mobile game based on the upcoming movie. According to a License India report, Hanuman Vs Mahiravana is a simulative game where users will help Hanuman on his mission to rescue Ram and Lakshmana. The user will be essaying the role of the mighty Hanuman, who will try to save the lives before the time runs…

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TV & Films 

YRF signs two-film distribution deal with Green Gold Animation

Reading Time: 2 minutes Post Views: 4,161 Yash Raj Films (YRF) has entered into an agreement with Green Gold Animation. As per the pact, YRF will distribute two animated movies produced by Green Gold — Hanuman vs. Mahiravana and Chhota Bheem: Kung Fu Dhamaka across India. Both the locally animated films will be released nationwide in Hindi and Tamil, in both stereoscopic 3D and standard versions. Hanuman vs. Mahiravana will hit the silver screens on June 22, while Chhota Bheem: Kung Fu Dhamaka will release later this year. According to the trailer, Hanuman vs.…

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TV & Films 

Hanuman vs Mahiravana trailer launched: Catch the intriguing tale here

Reading Time: 2 minutes Post Views: 4,664 Get ready to witness the epic drama of Ramayana with a twist and celebrate the glory and splendor of the legends and heritage. Green Gold Animation launched the trailer of another mythological animation movie — Hanuman vs Mahiravana – an untold story from Ramayana on May 16. According to the trailer, it is the story of Lord Hanuman and his attempts to free Ram and Lakshman from the clutches of Mahiravana, the ruler of the underworld. The trailer promises an animated adventure with plenty of action and…

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Merchandise Licensing 

After Chhota Bheem, Adlabs Imagica to offer ‘House of Stars’ rides

Reading Time: 2 minutes Post Views: 8,537 After Chhota Bheem, Adlabs-run theme park Imagica has partnered up with a 3D technology firm to launch the House of Stars. The move has been taken to boost both footfalls and merchandise revenue. The country’s first and the only theme-park designed on the lines of Universal Studio of Hollywood, had Rs 20 crore of its Rs 256 crore revenue coming in from merchandise sales in FY17, taking its total ancillary sales, including food and beverages, at 30 per cent of the total income. From May 8, Imagica…

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Event People 

TIBLS 2018: Chhota Bheem’s Green Gold Animation CEO to deliver keynote address

Reading Time: 2 minutes Post Views: 3,205 India’s most loved character Chhota Bheem, which has become a household name, has recently celebrated its 10th Anniversary. Licensing Corner announced that Rajiv Chilaka, CEO, Green Gold Animation, will lead the opening keynote at The India Brand Licensing Summit 2018. Green Gold presently has presence in 2D animation, 3D animation, move distribution, merchandising and others. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player. Commenting on the association, Rajiv Chilaka…

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Character & Entertainment Movie Licensing 

10 years of Chhota Bheem: Green Gold to create Netflix original show, musical

Reading Time: 2 minutes Post Views: 5,885 Chhota Bheem celebrates its 10th Anniversary on May 3 at The Lalit, Mumbai. The event witnessed entertaining dance performances by Chhota Bheem and his friends. Moreover, Rajiv Chilaka (CEO– Green Gold Animation Chhota Bheem) also revealed the plans ahead for the gullible character. Green Gold is planning to create India’s first Netflix original show ‘Mighty Little Bheem’. In addition, the company will be launching ‘Chhota Bheem’ musical in India later this year. It will be produced and promoted by Venture One Innovations. Moreover, “Chhota Bheem: Kung Fu…

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Character & Entertainment TV & Films 

First look of Chhota Bheem Kung Fu Dhamaka movie revealed. Details inside

Reading Time: 2 minutes Post Views: 11,064 On Chhota Bheem’s 10th Anniversary, Green Gold Pictures presents the first look of theatrical movie ‘Chhota Bheem Kung Fu Dhamaka!!’ With a resembling Chinese backdrop like ‘Kung Fu Panda’, the 0.21 secs theatrical look showcases Bheem in a ninja outfit. With an orange bandana tied to his head and sporting an orange and white Kung Fu costume, our cute gullible Chhota Bheem is all set to take over the world. Catch the official first look here: Chhota Bheem is an Indian animated comedy adventure television series created…

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Character & Entertainment TV & Films 

Green Gold Animation to launch trailer of ‘Hanuman vs Mahiravana’

Reading Time: < 1 minute Post Views: 5,493 Green Gold Animation to launch another mythological animation movie — Hanuman vs Mahiravana – an untold story from Ramayana, according to a report in the License India. Directed by Ezhil Vendan and written by Narayanan Vaidyanathan, the plot revolves around how Hanuman battles the evil Mahiravana and rescues Lord Rama and Laxmana. Check out the trailer for Hanuman vs Mahiravana here: The film is produced by Green Gold Animation’s Samir Jain, Rajiv Chilaka and Srinivas Chilkalpudi, and created by Gamaya Inc. According to mythology, after losing his…

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