Collaborations Global Licensing 

Google signs licensing agreement with IPRS

Reading Time: < 1 minutes Post Views: 1,864 Google has signed licensing agreement with The Indian Performing Right Society(IPRS), India’s Largest Music Representative Trade Body, according to reports. Reports said that Indian Performing Right Society Limited has granted a license to Google, allowing the company to utilise its members’ collection across YouTube and related services in the country. The Indian Performing Right Society came into existence on 23rd August 1969. The IPRS is a representative body of Owners of Music, viz. The Composers, Lyricists (or Authors) and the Publishers of Music and is also the…

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Art & Design 

Google celebrates International Women’s Day with an interactive doodle

Reading Time: 2 minutes Post Views: 4,251 To mark the International Women’s Day on March 8, Google is swapping out its usual rainbow-colored search page logo in order to celebrate the work of 12 female artists from around the world through interactive Doodles. “To mark the day that celebrates the very best of womanhood, Google dropped a Doodle early on Thursday, which features 12 different designs by 12 different female artists – each depicting their own fascinating personal stories. “Specifically, each story represents a moment, person, or event that has impacted their lives as…

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Brand Licensing 

Walt Disney Co. India signs 44 brand association deals for Star Wars

Reading Time: 2 minutes Post Views: 5,582 The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion…

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Promotional Licensing 

Nestlé India teams up with Google and Paytm Mall to roll out a new promotion

Reading Time: 2 minutes Post Views: 3,882 In a collaboration of its kind, Nestlé India has teamed up with Google and Paytm Mall to roll out a new promotion for the launch of the new variants of Maggi noodles. The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided. Inspired by regional cuisines, Maggi Masalas will cater to distinctive local tastes with signature herbs and spices. In a press release, Suresh Narayanan, chairman and managing director,…

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Entertainment Licensing 

Google launches subscription-based music streaming service in India

Reading Time: 2 minutes Post Views: 4,052 Following on the footsteps of Apple, technology giant Google has launched its subscription-based music streaming service in India. Google’s push with its music service in India comes in view of Apple’s plan to use services as a bait to lure local users ahead of its big expansion in the country. Apple is offering its music services on Android devices giving it a taste of its ecosystem. The move aims to build loyalty among the subscribers to remain in its ecosystem and take on local rivals like Gaana…

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TV Series Licensing 

Genius Brands Intl. growing global presence of SpacePOP

Reading Time: < 1 minutes Post Views: 7,008 By licensing the YouTube-driven series to WeKids in China and U Music TV in the UK, Genius Brands International is growing SpacePOP’s global presence. A second season of the animated series is also in development currently. While U Music TV will make SpacePOP content available across the UK on its app and on Sky TV, FreeSat and FreeView, WeKids is planning to roll out music videos, the animated series and merchandise through online streaming, OTT TV and iOS and Android platforms across China. SpacePOP is currently available in…

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Accessories Licensing Fashion & Accessories 

Fashion Designer Jeremy Scott creates custom cases for Google’s Pixel

Reading Time: < 1 minutes Post Views: 3,411 Google’s newest collaboration is with Jeremy Scott for custom cases for Pixel The collections of six Live Cases have been designed specifically for Google’s Pixel phone and feature Scott’s signature cartoon motifs. Priced at £35 each, the cases boast built-in near-field communication (NFC) technology, meaning each one can communicate with a phone and send an animated wallpaper app to pop-up. The cases also give users access to a new custom ‘J’emoji’ keyboard, which features a selection of emojis designed by Scott. The case is made for the…

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