FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Reading Time: 3 minutes Post Views: 4,505 Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed…

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