Fashion & Accessories Merchandise Licensing 

Wayfair, Cosmopolitan launch new fashion-forward furniture collection

Reading Time: 2 minutes Post Views: 5,124 Wayfair Inc, one of the world’s largest online destinations for the home, announced a new collection of furniture and décor in partnership with Cosmopolitan, sold exclusively on Wayfair. The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative. The line called, CosmoLiving by Cosmopolitan, was designed with the small-space living and affordable price points in mind, which is ideal for young adults settling into their first apartments or homes who want a chic living space that’s an extension of their personalities. “Part of Wayfair’s goal of…

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Pepperfry to expand house brands portfolio, eyes to double offline studios by March 2019

Reading Time: 2 minutes Post Views: 3,429 Home and furniture products marketplace Pepperfry is expanding its house brands portfolio and retail network, according to a report in the Hindu Business Line The company is seeking to double the offline studio base from 32 now to over 70 by March 2019. This is part of the company’s goal of breaking even by 2020 when it hopes to be a Rs 6,500 crore company with 50 percent of this business to be generated with its house brands. The company hopes to break even within the next…

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Brand & Lifestyle Collaborations Retail 

IKEA all set to foray into India in July, may trigger a price conflict

Reading Time: 2 minutes Post Views: 5,085 In what could give a stiff competition in the furniture market, Swedish furniture maker IKEA could trigger a price war in India’s USD 49.5 billion home furniture and furnishings market. The first 400,000 square feet IKEA store in Hyderabad, which will offer about 15% of its products at Rs 200 or less is all set to open in July. According to a Hindustan Times report, the world’s largest furniture retailer is set to reduce prices further to attract to a wider Indian audience. “We are very confident…

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Collaborations Corporate Brand 

UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

Reading Time: 2 minutes Post Views: 2,804 UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer. IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself (DIY) concept. As part of this collaboration, consumers purchasing a select range of IKEA furniture from the store will be able to book furniture assembly services via the UrbanClap app or website.…

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Character & Entertainment E-Commerce Movie Licensing Retail 

Red Chillies partners with Furlenco for Dear Zindagi

Reading Time: 2 minutes Post Views: 4,924 Red Chillies Entertainment and Online furniture Rental Company, Furlenco collaborate for the movie ‘Dear Zindagi’ starring Shah Rukh Khan and Alia Bhatt. Furlenco and Red Chillies have launched a TVC as part of the association which promotes the message of ‘Living your life to the fullest and loving it’. As part of the campaign, Furlenco will also create an exclusive ‘Dear Zindagi’ store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie…

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