Food Licensing 

The first FunkO’s cereal with Mega Man pop-figure is out!

Reading Time: < 1 minute Post Views: 2,348 Funko has forayed into the food and beverage sector with the introduction of a new collection of breakfast cereals, according to a report in the License Global. The company launched the cereal line featuring characters from its Pop Vinyl figure line such as Mega Man, Cuphead, Gollum, Jason Voorhees and Freddy Krueger. “Funko, purveyors of pop culture and all things awesome, is committed to helping you start the day off right by putting the fun back in breakfast with FunkO’s,” the release said. Each box contains O-shaped…

Read More
Merchandise Licensing 

Disney unleashes a raft of merchandises to coincide with release of Coco in UK soon

Reading Time: < 1 minute Post Views: 5,701 With Coco due to hit UK cinema halls on January 19, Disney has come out with a raft of merchandise for the new Disney-Pixar film. Licensees including Mattel, Funko and Bonnier Publishing are all launching new lines for the movie, which opens in the UK on January 19. Product from Mattel includes a Coco Guitar a collectables bundle pack and Pepita Mask, while Funko is readying Pop! Vinyl figures for Miguel, Ernesto and Hector. Meanwhile, Bonnier Publishing is going to launch a range of books including a…

Read More
Food & Drink 

Funko ties up with candy dispenser company PEZ

Reading Time: 1 minute Post Views: 3,522 Funko has teamed up with candy dispenser company PEZ to create a line of dispensers featuring the toy company’s Pop! art style. Featuring Pop! heads on varying dispensers, the line will be available in the US and Canada in the first half of 2018. It will be sold by Funko with PEZ serving as the licensee. The dispensers will be sold in a collector window box meant for display and the characters will be announced in the coming months. In another development, Funko has launched another episode from its…

Read More
Uncategorized 

Funko forges alliance with Pez

Reading Time: < 1 minute Post Views: 2,836 Funko has forged an alliance with Pez to create a new line of Pez candy dispensers featuring Funko’s Pop! vinyl style. Through the partnership, Funko will design and manufacture its classic Pop! heads and integrate them with the classic Pez candy dispensers. “We are thrilled to announce this significant collaboration, which infuses the timeless collectible confection, Pez, with our most popular collectible figures, Pop! vinyl,” said Brian Mariotti, chief executive officer, Funko. “This collaboration will bring together two of the world’s most collected items together, in a…

Read More
Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Reading Time: 2 minutes Post Views: 3,541 Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City…

Read More
Fashion Licensing 

Funko, LLC all set to acquire Loungefly

Reading Time: 2 minutes Post Views: 2,366 Funko, LLC, a leading pop culture consumer products company has entered into an agreement to acquire Loungefly, a premiere contemporary fashion accessories company. With the passage of time, Loungefly has become a design driven lifestyle accessory brand constantly striving to be innovative and aiming to inspire. Founded in 1998, and based in Southern California, Loungefly designs and sells a wide selection of unique handbags and fashion accessories under licensed brands that include Disney, Marvel, Star Wars, Sanrio, and Pokémon. Its products are sold through specialty stores, boutiques…

Read More
Movie Licensing 

Disney, Universal tap toy licensees for Cars and Despicable Me

Reading Time: 2 minutes Post Views: 4,786 As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They will have contending licensing programs both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, it involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences…

Read More
Merchandise Licensing Toy Licensing 

Warner Bros., DC Entertainment in a licensing agreement

Reading Time: < 1 minute Post Views: 3,291 As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film. This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor. Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the…

Read More
Movie Licensing 

Paramount Pictures involves several licensees for its new movie Ghost in the Shell

Reading Time: 2 minutes Post Views: 6,002 Paramount Pictures has joined hands with a number of licensees to support its new movie Ghost in the Shell that  released last Friday, March 31. Partners who have been selected for the programme are: Weta Workshop for limited edition scale figures and collectibles; ThreeZero for collectible figures; McFarlane Toys for articulated figures; Funko for Pop! vinyl figures; CMON for a board game; Ripple Junction for apparel and accessories; Cotton Division for apparel and novelties; Sorry, I’m Not for a limited edition capsule collection; TeeTurtle for co-branded on-demand apparel…

Read More
Toys & Games 

Lego wins the Toy of the year award at the NYTF

Reading Time: < 1 minute Post Views: 1,801       The seventeenth annual New York Toy Fair (NYTF) concluded on 21st February.  On the concluding day, the  Toy of the Year awards were handed out to 14 recipients who comprised of the industry’s top playthings and of course the reigning supremo, Lego which took home the coveted Toy of the Year award for its Lego Friends Amusement Park Roller Coaster . Lego’s win comes on the heels of launching a social network for under-13s, The Lego Batman Movie that took the number one position at the box office. Amusement…

Read More
%d bloggers like this: