Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour

Perfetti Van Melle appoints Licensing Matters Global as master licensee for their sustainability-minded, conscious candy brand, Fruit-tella, in the UK and Benelux. Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based, leading global licensing agency, have announced a long-term partnership to extend the ninety-year-old candy brand, Fruit-tella, into selected lifestyle product categories via strategic licensing and retail efforts in the UK and Benelux. Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour Drawing from Fruit-tella’s DNA, LMG will be leveraging the brand’s strong associations with…

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