Collaborations 

To expand customer base, Eros Now partners with FreeCharge

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems are currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus…

Read More
Corporate Brand 

Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup. As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and got a notice from Baseline Ventures, the sports marketing company that manages Shaw. Baseline Ventures, the sports marketing team managing Shaw has sent cease and desist notices to these companies seeking a sum of Rs…

Read More
%d bloggers like this: