Brand Licensing Collaborations 

Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on sustainability, 16 pairs of the shoes in the collection will be made from 100% recycled bottles, using recycled cardboard and natural vegetable dye for the packaging. The range’s original look and style are integral to…

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Fashion Licensing 

Playboy, Buscemi partner for a footwear collection

Luxury footwear and accessories brand Buscemi has partnered with the Playboy for a footwear collection. The collection has been launched in celebration of Playboy’s 65th anniversary. “Since 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom,” said Jon Buscemi, founder and designer, Buscemi. According to a report in License Global, the footwear collection includes the 100MM Playboy shoe, available in white, black and pink, which prominently displays the iconic Playboy bunny on the side. The collection also includes 40MM Playboy…

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Retail 

Mufti to expand footwear retail, eyes Rs 1000 cr sales in 3 years

Mufti will expand its recently launched footwear line and aims to expand its distribution from the current 100 stores to over 500, including multi-brand-outlets. After launching a footwear line in August this year, it plans to further expand into the product category. It will expand its distribution from the current 100 stores to over 500, including multi-brand-outlets. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable. Commenting…

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Accessories Licensing 

Cartoon Network, Diadora launch ‘Rick and Morty’ exclusive global collection

Turner’s Cartoon Network Enterprises have teamed up with Italian sportswear label Diadora to launch an exclusive global capsule collection featuring the critically-acclaimed Adult Swim series, Rick and Morty. The Diadora X Rick and Morty line of footwear and apparel include a retro-style track jacket, a hoodie, a t-shirt and two models of sneakers, each sporting the iconic faces of the much-loved lead characters from the series. In addition, the color palette for the collection mirrors that of the clothing worn by Rick and Morty themselves – a subtle homage designed…

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Accessories Licensing 

Vans, NASA launch ‘Space Age’ footwear collection

American skateboarding shoes brand Vans has teamed up with the United States federal Agency NASA for the launch of a new ‘space age’ collection. The collection will be centered around Vans silhouettes Old Skool, Sk8-Hi MTE and Slip-On and will showcase the NASA logo at the lateral, over the wording “John F. Kennedy Space Center,” according to Fashion United. Vans most recently collaborated with Disney in celebration of the 90th birthday of the iconic Mickey Mouse character. NASA also launched a capsule clothing collection with Heron Preston as well as…

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Accessories Licensing Movie Licensing 

PUMA, Hasbro create ‘Transformers’ themed footwear collection

PUMA has associated with Hasbro to create Transformers themed footwear collection. PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line. “We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, the EMEA director for fashion and home at Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two ’80s icons for the first time: Transformers and the PUMA RS shoe.…

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Fashion & Accessories Fashion Licensing Retail 

Footwear major Liberty shoes forays into lifestyle retail

Footwear maker Liberty Shoes announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle. Liberty Lifestyle has introduced its first range of perfumes, commencing its entry into the fast-growing fragrances segment, the company said in a statement. “The fragrance segment currently occupies 5 percent share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognized luxury perfume brands by 2020,” said Liberty Shoes CEO Adesh Kumar Gupta. The company aspires…

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Character Licensing Fashion Licensing 

ZAG’s ‘Miraculous’ attracts new global, pan-regional licensing partners

Award-winning global independent animation studio ZAG continues to build its aspirational brand ‘Miraculous – Tales of Ladybug & Cat Noir’. Miraculous is the winner of the 2018 Teen Choice Award for Choice Animated Series. ZAG announced a new global licensing partner, Ipanema Sandals, as well as Winning Moves for EMEA. The new partners join a licensing and merchandising program that topped the USD100 million mark in retail sales in 2017, and with top-TV ratings garnered worldwide, season two airing globally, season three launching mid-2019, and seasons four and five now…

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Celebrity Licensing 

FILA associates with Rannvijay Singh to launch motorsport collection in India

The Italian Brand, FILA launched its first-ever Indian motorsport collection in collaboration with youth icon Rannvijay Singh in its stores across the country. In addition of this nationwide launch, the motorsport collection launched on FILA’s Bhopal store at DB City Mall and Aashima Mall. Fueling their passion for all things motorsport, Rannvijay, and Rohan Batra (MD Cravatex Brands Limited) have taken inspiration from their own experience and from riders and drivers from across India to bring this collection to life. Cravatex Brands is the official distributor of Fila products in…

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Character Licensing Fashion Licensing 

Sanrio, Converse to bring Hello Kitty-themed fashion collection

Sanrio has teamed up with Converse for a new line of Hello Kitty-themed footwear, sportswear and accessories collection. Set to coincide with the back-to-school season, The Hello Kitty x Converse collection will offer a range of Hello Kitty-inspired designs across classic Converse silhouettes including the Chuck Taylor All Star, Chuck 70, and One Star. The shoes will be available for everyone as they come in kid’s, women’s, and men’s sizes. Sneakers include a second set of laces in all-over Hello Kitty print. Custom graphics are screen printed on each pair,…

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