FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

Reading Time: 5 minutes Post Views: 3,584 FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!  Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as…

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