Celebrity Licensing 

FILA associates with Rannvijay Singh to launch motorsport collection in India

Reading Time: 2 minutes Post Views: 3,098 The Italian Brand, FILA launched its first-ever Indian motorsport collection in collaboration with youth icon Rannvijay Singh in its stores across the country. In addition of this nationwide launch, the motorsport collection launched on FILA’s Bhopal store at DB City Mall and Aashima Mall. Fueling their passion for all things motorsport, Rannvijay, and Rohan Batra (MD Cravatex Brands Limited) have taken inspiration from their own experience and from riders and drivers from across India to bring this collection to life. Cravatex Brands is the official distributor of…

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Food & Drink Sports Sports Licensing 

Mountain Dew teams with FILA for exclusive line of footwear

Reading Time: < 1 minute Post Views: 3,624 Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now…

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