Brand & Lifestyle Brand Licensing 

Poetic Brands adds Fido Dido to 7UP free License

Reading Time: < 1 minute Post Views: 3,634 Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP in the 1990s, when he graced cans and bottles and appeared in a series of commercials. Fido Dido has appeared on 7UP packaging on and off ever since in celebration of important…

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Character & Entertainment Corporate Brand Merchandise Licensing 

Fido Dido is back! 7UP launches limited-edition vintage merchandises

Reading Time: 3 minutes Post Views: 10,771 If you are a 90’s kid, then you will surely remember the tall, frizzy-hair character from the 7UP’s bottles. Well, after a long-term, Fido Dido, the ’90s mascot of PepsiCo’s lemon-based soft drink is back. However, there is a catch! The once popular mascot will be available for a limited time. Yes! You read that right. The soft drink brand has revived him only for a limited period. Fido Dido will appear on special limited-edition 7UP bottles till the end of June 2018. Apart from the cool…

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Character & Entertainment Know-How 

FREAKY FRIDAY: These mascots are still creating a strong recall for their brands

Reading Time: 4 minutes Post Views: 6,829 From the utterly-butterly Amul’s mascot girl to the  Air India’s Maharajah, mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While the Amul Girl has been giving her witty takes on current happenings, the Maharaja always welcome guests with a gracious bow. In an age of social media, these mascots are still creating a strong recall for their respective brands. Take a look. The ‘Amul Girl’: Amul girl refers to the advertising mascot used by…

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