Apparel Licensing 

DryV appoints Fermata Partners as exclusive licensing rep for sports apparel

Reading Time: 2 minutes Post Views: 2,814 Well-known patented textile technology DryV has tapped Fermata Partners, a subsidiary of CAA Sports, to serve as its exclusive licensing representative for performance sports apparel. “Since formally making DryV available for license earlier this year, we’ve had a tremendous amount of interest from performance apparel brands looking for new ways to manage sweat and incorporate enhanced innovation into their lines,” said Michael Luscher, founder and chief executive officer, DryV. “We are thrilled to have an industry leader in Fermata Partners representing DryV to not only cultivate new…

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Event News 

LIMA to hold licensing sessions at the time of Licensing Expo in May

Reading Time: 2 minutes Post Views: 2,961 The International Licensing Industry Merchandisers’ Association (LIMA) has declared open a lot of Licensing University sessions featuring numerous trending issues and a who’s who of experts. Licensing University will take place from May 22-25 at the Mandalay Bay Convention Center in Las Vegas alongside Licensing Expo which is owned and organised by UBM and sponsored by LIMA. The Expo begins on May 23. Cole Gahagan, chief commercial officer of Fanatics, will deliver the keynote address “Licensing in the On-Demand Economy,” which will look at how Millennials and…

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