Eros Now enters into strategic partnership with FashionTV

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior…

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