Merchandise Licensing Toy Licensing 

With many licensees in tow, Toca Boca creates first-ever line of consumer products

Reading Time: 2 minutes Post Views: 3,133 Digital app and toy company Toca Boca has created its first-ever line of consumer products in association with a number of leading licensees. “The cult following our digital toys have amassed among kids around the world is awe-inspiring,” says Caroline Ingeborn, COO, Toca Boca. “Toca Boca’s vision is to be a category-independent brand and the move into physical products marks a major milestone toward that goal.” The duel-gender range that includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, will be available exclusively at Target…

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Entertainment Licensing Event News 

Big names in entertainment to speak at the NYC summit

Reading Time: < 1 minute Post Views: 3,548     Some of the big names in the field of entertainment will take their turn to speak at the NYC Licensing summit that will be held at the Marriott Marquis in Times Square on March 2 and 3. Among those who would speak at the event would be executives from A+E Networks, Activision Blizzard, Cartoon Network, Epic Rights (which represents KISS, AC/DC, Celine Dion and more), Macy’s Parade, Nickelodeon Viacom and Sony Pictures Entertainment. All of them will offer exclusive insights into their licensing strategies and…

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