FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES

Technology start-up Fabacus today announced it has partnered with UFC, the world’s premier mixed martial arts organization, to launch a global consumer rewards programme for fans purchasing UFC licensed products. FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content. Fabacus will provide capacity for UFC to potentially engage on a one-to-one…

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