Tag: Eyewear

Brand & Lifestyle Brand Licensing 

DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT

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Reading Time: < 1 minutes Post Views: 1,496 DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT De Rigo, one of the world’s leaders in the eyewear industry, today announces a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil. Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering…

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Retail 

Marcolin Group renews licensing agreement with Harley-Davidson

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Reading Time: < 1 minutes Post Views: 2,757 Marcolin Group announced the renewal of the licensing agreement for the design, manufacturing and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Co. The agreement for Marcolin Group to produce Harley-Davidson branded eyewear for men, women and kids has been extended through Dec. 31, 2021. Marcolin Group remains committed to faithfully incorporating the Harley-Davidson brand’s heritage into every frame produced with subtle call-outs to those same handcrafted parts that make Harley-Davidson motorcycles an enduring fixture on the world’s highways.

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Apparel Licensing Sports 

Nike Vision partners with Kevin Durant for eyewear collection

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Reading Time: 2 minutes Post Views: 2,605 Premium sports eyewear brand Nike Vision has teamed up again with two-time NBA Finals MVP and back-to-back World Champion Kevin Durant for his 2018 KD Eyewear Collection. Paying homage to Durant’s professional accomplishments, the collection comprises of sophisticated shapes and patterns inspired by his dynamic playing style. The glasses are available in a variety of colors, providing athletes with on-trend frames to complement their off-court style. Based on the success of the collection’s previous releases, the new line is comprised of four new optical styles as well…

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Celebrity Collaborations Fashion & Accessories 

Seventh Street ropes in Rajkumar Rao as brand ambassador for India

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Reading Time: < 1 minutes Post Views: 4,268 Seventh Street, the renowned eyewear brand announced the leading Bollywood star, Rajkumar Rao as the brand ambassador for India. Personality, style and comfort with a tinge of fun are the features that stand out in all the eyewear collections of Seventh Street. Beautifully crafted and perfectly balanced between fit and style, the optical frames are designed to make you stand out from the crowd. After the announcement, Kyriakos Kofinas, Managing Director IMEA and APAC said, “We are delighted to have Rajkumar Rao as the face of Seventh…

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Accessories Licensing 

Vint & York launches limited-edition ‘Smithsonian’ themed eyewear collection

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Reading Time: < 1 minutes Post Views: 2,572 New York-based Vint & York has associated with Smithsonian to create four limited-edition frames. The exclusive collection is inspired by the Smithsonian’s historical artifacts from the 1920s-1960s. Titled as the “Time Capsule”, the collection will include both sunglasses and eyeglasses crafted in high-quality acetates with metal detailing, as reported by the License Global. “We were not only inspired by the allure of nostalgia, but by the character of these objects. The Smithsonian has some of the most iconic cultural pieces, a vast collection of historical touchstones and…

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Accessories Licensing 

Bulldog, Specsavers to launch Shopkins themed-eyewear collection

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Reading Time: < 1 minutes Post Views: 3,419 Bulldog has collaborated with Specsavers to launch a new range of Shopkins themed-eyewear collection this month. Under the new transaction, there are four different styles, each featuring favourite Shopkins characters such as Strawberry Kiss, Buncho Bananas, D’lish Donut and Rainbow Bite. Check out the collection here: The new deal adds to the host of Shopkins partners across multiple categories including apparel, nightwear, lunchware, headwear, stationery, and magazines among others. “This is another great deal for Shopkins and one which demonstrated the brand’s huge versatility,” Bulldog licensing manager,…

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Brand & Lifestyle Celebrity 

Jacqueline Fernandez named first global ambassador for ‘Nova’ eyewear

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Reading Time: 2 minutes Post Views: 3,058 Bollywood actress Jacqueline Fernandez announced as the first global ambassador of eyewear brand Nova, which has been operating in the Indian market for over a decade. Jacqueline will be promoting its latest range of lenses, powered sunglasses and frames internationally. The brand “effectively addresses the need of vision correction and protection without compromising on aesthetics, by combining high technology and high fashion,” the actress said in a statement. Commenting on the association with the eyewear brand, the actress said in an official statement, “I am very particular…

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Accessories Licensing 

Shark Week: Discovery partners with Knockaround for eyewear collection

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Reading Time: < 1 minutes Post Views: 3,211 Discovery Consumer Products has partnered with Knockaround, a San Diego-based eyewear company to create an official 2018 Shark Week sunglasses collection. As per a report in the License Global, the limited-edition sunglasses feature Knockaround’s Fort Knox frame style, a translucent blue frame with shark-themed graphics and polarized lenses. Each pair comes with a shark tooth microfiber case and commemorative Shark Week 30th anniversary packaging. The Shark Week sunglasses will be available on Knockaround.com this June. Discovery has unveiled its ‘most ambitious merchandising programme with a robust product…

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Accessories Licensing Fashion & Accessories Fashion Licensing 

Cinderella’s glass slippers getting a practical re-imagining, courtesy Toms

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Reading Time: 2 minutes Post Views: 3,054 Toms, the California-based company dug deep into the storied Walt Disney archives to create a 30-piece capsule of women and kids. The collection features, which Toms says is “for those who break glass ceilings in glass slippers” features Cinderella, Sleeping Beauty, and Snow White. All of the Toms x Disney products will come in specially designed packaging. The prices for these products range from USD 64.95 – USD 75 for women’s footwear, USD 49 – USD 59 for kids’ footwear, USD 170 – USD 190 for women’s…

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