Brand Licensing Celebrity Character & Entertainment Entertainment Licensing Music TV & Films TV Series Licensing 

Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a significant number of movies released across the nation. The total number of movies released nationwide took increased by 14 per cent from 951 in 2017 to 1,087 in 2018; resulting in growth in film marketing…

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Brand & Lifestyle Sports 

Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said. Of the Rs 482 crore ($71Mn) spent by brands on sports stars acquisitions, 81% was accounted just by India’s most popular sport. Two cricketers alone, Virat Kohli and M S Dhoni, pulled in 66% of all athlete…

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Sports 

Indian sports sponsorship industry crosses $1 billion mark, grows 14% in 2017: Report

Indian sports sponsorship has witnessed a growth trajectory with the overall sports sponsorship growing by 14 percent in 2017 to Rs 7,300 crore from Rs 6,400 crore in 2016, led by media investments According to a report released by ESP Properties, media spends on sports grew by 15.8 per cent from Rs 3,511 crore to Rs 4,065 crore. Football showed a significant 64 percent increase in on ground sponsorship to Rs 179 crore from Rs 110 crore. According to the fifth edition of ESP Properties (a GroupM company) and SportzPower…

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Entertainment Licensing 

Total co-marketing expenditure of Hindi films is about ₹100 crore a year: Report

The total co-marketing expenditure for Hindi films has reached about ₹100 crore a year with more and more co-branding happening in-films. However, there is a huge untapped potential when it comes to film marketing, content licensing and celebrity aspects. A ESP Properties, the sports and entertainment programming arm of GroupM, released the first edition of the entertainment marketing report ‘Showbiz- The Indian Superpower’ recently. The report points that the film entertainment industry is growing at 10 per cent year-on- year in terms of the number of films released. According to…

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