Brand Licensing Celebrity Character & Entertainment Entertainment Licensing Music TV & Films TV Series Licensing 

Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

Reading Time: 4 minutes Post Views: 2,131 ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a significant number of movies released across the nation. The total number of movies released nationwide took increased by 14 per cent from 951 in 2017 to 1,087 in 2018; resulting in growth…

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Brand & Lifestyle Sports 

Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

Reading Time: < 1 minute Post Views: 1,920 ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said. Of the Rs 482 crore ($71Mn) spent by brands on sports stars acquisitions, 81% was accounted just by India’s most popular sport. Two cricketers alone, Virat Kohli and M S Dhoni, pulled in 66%…

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Indian sports sponsorship industry crosses $1 billion mark, grows 14% in 2017: Report

Reading Time: 3 minutes Post Views: 2,530 Indian sports sponsorship has witnessed a growth trajectory with the overall sports sponsorship growing by 14 percent in 2017 to Rs 7,300 crore from Rs 6,400 crore in 2016, led by media investments According to a report released by ESP Properties, media spends on sports grew by 15.8 per cent from Rs 3,511 crore to Rs 4,065 crore. Football showed a significant 64 percent increase in on ground sponsorship to Rs 179 crore from Rs 110 crore. According to the fifth edition of ESP Properties (a GroupM…

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Entertainment Licensing 

Total co-marketing expenditure of Hindi films is about ₹100 crore a year: Report

Reading Time: 2 minutes Post Views: 16,182 The total co-marketing expenditure for Hindi films has reached about ₹100 crore a year with more and more co-branding happening in-films. However, there is a huge untapped potential when it comes to film marketing, content licensing and celebrity aspects. A ESP Properties, the sports and entertainment programming arm of GroupM, released the first edition of the entertainment marketing report ‘Showbiz- The Indian Superpower’ recently. The report points that the film entertainment industry is growing at 10 per cent year-on- year in terms of the number of films…

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