TV & Films 

Apple partners with Eros Now

Apple Inc has announced a distribution partnership with Eros Now, the over-the-top (OTT) streaming platform owned by Eros International Plc, according to reports. Reports said that Apple will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV. The deal will provide Eros content access to markets like US, UK, UAE, Canada, Saudi Arabia, Thailand and more, says report. Apple has recently launched Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries. Eros Now is Eros International…

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Collaborations 

To expand customer base, Eros Now partners with FreeCharge

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems are currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus…

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Brand Licensing 

Eros Now signs content licensing deal with Chinese streaming service iQiyi

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now has partnered with Chinese online video-streaming service iQiyi for a content licensing deal. iQiyi is one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month and over 500 million active monthly users. However, Eros did not disclose financial terms of the deal but said its streaming service Eros Now will license its catalogue of Indian movies such as Dabangg, Devdas, which Chinese viewers…

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Game Licensing Movie Licensing 

Eros Now launches ‘Happy Phirr Bhag Jayegi’ official movie based game

Eros Now released official ‘Happy Phirr Bhag Jayegi’ game based on the Diana Penty-Sonakshi Sinha starrer movie. The objective of this game is to run as long as possible by avoiding all kinds of obstacles that are coming on the way. The game is available for download on Google Play. According to the official synopsis that is given on the site — Happy is running on the streets avoiding obstacles by sliding, single jump and double jump. As a player, you have to avoid obstacles and collect coins. Check out…

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Brand & Lifestyle Collaborations Sports 

Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions. According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year. The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to…

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Collaborations Sports 

Bollywood meets Cricket: Eros Now joins RCB as Title Sponsor for IPL 2018

Eros Now, the digital over-the-top (OTT) South Asian entertainment platform of Eros International, will be the Title Sponsor of Virat Kohli led-Royal Challengers Bangalore team in the upcoming season of T20 IPL commencing April 7. Leveraging the nation’s two biggest attractions – Bollywood and Cricket, Eros Now has become one of the first OTT player to come on board as a sponsor of a league team at IPL 2018. According to report in the Inside Sport, Eros Now and RCB have agreed on a Rs 54 crore, three-year association. As…

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