Collaborations 

To expand customer base, Eros Now partners with FreeCharge

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems are currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus…

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Collaborations Strategic Licensing 

Eros Now enters into strategic partnership with FashionTV

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior…

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Brand Licensing 

Eros Now signs content licensing deal with Chinese streaming service iQiyi

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now has partnered with Chinese online video-streaming service iQiyi for a content licensing deal. iQiyi is one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month and over 500 million active monthly users. However, Eros did not disclose financial terms of the deal but said its streaming service Eros Now will license its catalogue of Indian movies such as Dabangg, Devdas, which Chinese viewers…

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