Character & Entertainment 

Genius Brands International appoints industry content sales veteran, Caroline Tyre

Genius Brands International “Genius Brands” announced the appointment of content sales and acquisitions veteran, Caroline Tyre to oversee global content sales as SVP of international distribution. Additionally, Tyre will spearhead the ongoing digital growth as Head of the Genius Brands Network, comprised of the Kid Genius Cartoon Channel and Baby Genius TV.  The announcement was made today by Genius Brands’ Chairman and CEO Andy Heyward, to whom she will report. In her new position, Tyre will be responsible for all aspects of Genius Brands’ global distribution business, including content sales…

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TV & Films 

Entertainment One signs distribution agreement with Universal Pictures Home Entertainment

Entertainment One and Universal Pictures Home Entertainment signed a multi-year, multi-territory distribution agreement, whereby UPHE will serve as the home entertainment distributor of eOne’s diverse offerings across both transactional physical and digital formats. The far-reaching pact covers film, television and select family content and includes all sales, marketing and distribution, spanning the U.S., Canada, UK, Germany, Spain, Australia and New Zealand. The news was announced today by Steve Bertram, eOne’s President, Film & Television and Eddie Cunningham, President, Universal Pictures Home Entertainment. “This new global partnership with Universal builds on our shared…

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Character Licensing 

eOne announces Alpha Group as master toy partner for PJ Masks in China

Entertainment One has named Alpha Group as the master toy partner for PJ Masks in China. The move has been taken to expand the pre-school property’s footprint across Asia for a wider audience reach. Recently, eOne announced Alpha Group as the master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market. As part of their strategy, Alpha plans to offer multiple price points across the…

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Character & Entertainment Toys & Games 

eOne announces consumer products launch for Peppa Pig in Japan

Following the broadcast launch of Entertainment One’s (eOne) global preschool phenomenon Peppa Pig in Japan last October, the licensor on Tuesday (March 27) shares details of the property’s merchandise launch that will be kicked off with an exclusive retail event. eOne and its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUS at an exclusive “Peppa Pig Goes to London” themed pop-up store this spring. Running from March 28 to April 3, 2018 at Takashimaya, Shinjuku department store in Tokyo, the pop-up…

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Character & Entertainment 

eOne announces Alpha Group as master toy partner for Peppa Pig in China

Entertainment One (eOne) unveils that Alpha Group is on board as master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market. As part of their strategy, Alpha plans to offer multiple price points across the range to give consumers more choice and value for money. The award-winning TV series made a strong broadcast debut in China in June 2015 on national broadcaster CCTV and is…

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Uncategorized 

Entertainment One signs on new licensing partners for Peppa Pig’s sake

In order to grow the presence of consumer products of Peppa Pig in North America, Entertainment One (eOne) has signed on new licensing partners. With 1,000-plus licensees worldwide, the brand generates more than US$1.2 billion in global retail sales per year. Incoming licensees include CSS Industries and PTI Group while Amscan, Kurt S. Adler and Palamon have all renewed their deals. While CSS Industries will produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter, PTI Group will create character treat buckets for parties and Halloween. Amscan will continue with its…

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Uncategorized 

eOne to launch special Peppa Pig advent calendar in Christmas

Entertainment One is waiting for Christmas when it will launch a special Peppa Pig advent calendar exclusively with Asda. Developed by Jazwares and distributed by Character Options, the new launch offers Peppa fans a chance to countdown on the days to Christmas by revealing a surprise toy each day. The advent calendar features an assortment of 24 toys, a mixture of favourite character figures and festive accessories that children can collect. The fold down flap also creates a Peppa Pig Christmas scene. Suitable for children over two years old, the…

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TV Series Licensing Uncategorized 

e One’s animated series Peppa Pig is heading to German TV screens

Thanks to a new broadcast deal with Super RTL, Entertainment One’s hit pre-school animated series Peppa Pig is heading to German TV screens. The free to air broadcaster has acquired the rights of the global pre-school phenomenon and Super RTL will be premiering brand new episodes of Series 7, never seen before in Germany, from March 1st 2018. Super RTL’s licensing division is set to focus on establishing new partnerships for the brand in the region in addition to managing existing relationships with licensees in the territory. “We’re extremely excited about…

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Entertainment Licensing 

Entertainment One in a global partnership with Merlin Entertainments

In its zest to develop new location-based attractions inspired by Peppa Pig, Entertainment One has entered into a global partnership with Merlin Entertainments. In a deal that covers all territories excluding the UK, e-one will roll out new attractions and themed accommodation featuring Peppa Pig and all her family and friends. As part of the agreement, Merlin will have the exclusive rights for all location-based entertainment formats with the exception of China which will be licensed to Merlin on a non-exclusive basis. In collaboration with eOne, Merlin will create fully…

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Brand Licensing 

Entertainment One acquires fresh crop of licensing partners

Further extending Peppa Pig’s retail presence in the UK, Entertainment One (eOne) has got a fresh crop of licensing partners, gt into deal renewals and brand partnerships that will enhance its consumer products programme. The brand also welcomes new charity partner Movember with Daddy Pig joining in to support the men’s health charity this November. New partners joining the UK licensing programme and set to debut products from 2018 are Vitabiotics, the UK’s largest vitamin supplier which will launch a fun range of Peppa Pig shaped vitamins under the Wellkid…

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