Character & Entertainment Character Licensing 

Endemol Shine’s Mr. Bean partners with Black White Orange in India

Endemol Shine has signed a new brand licensing partnership of the long-running IP, Mr Bean, with the one of India’s leading brand licensing companies – Black White Orange Brands Pvt. Ltd. Endemol Shine’s Mr. Bean partners with Black White Orange in India The deal marks the first agency appointment for the iconic brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life. Mr. Bean, a series that has been celebrated for delivering some of the most iconic moments in…

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MasterChef Licensing Corner Entertainment Licensing Game Licensing Intellectual Property 

MasterChef: Dream Plate Mobile Game Launches

MasterChef: Dream Plate Mobile Game Launches New App Game Allows Players To Step Into Famed MasterChef Kitchen And Participate In Show’s Signature Challenges Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, has launched on the Apple App Store and Google Play with approximately 500,000 pre-orders and pre-registrations. Originally created by Franc Roddam, MASTERCHEF is the most successful cookery television format in the world, adapted locally in…

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Merchandise Licensing 

Endemol Shine North America launches new consumer products

Endemol Shine North America has released an exhaustive list of new consumer products inspired by the hit series Peaky Blinders and Black Mirror. As per the new deals, Black Mirror Nosedive social board game and Loot Crate products, as well as a Peaky Blinders 2019 wall calendar, will hit shelves for holiday gifting. “Black Mirror and Peaky Blinders have some of the most enthusiastic and dedicated fans in the world,” said Tamaya Petteway, SVP brand and licensing partnerships, Endemol Shine North America. Nosedive is produced by Asmodee and launches exclusively…

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Food Licensing 

Seltzer named food and beverage licensing agent for ‘MasterChef’

Seltzer Licensing Group has been appointed by the Endemol Shine North to serve as the exclusive food and beverage licensing agent for the “MasterChef” and “MasterChef Junior” brands in North America. As per the agreement, Seltzer Licensing focus on key categories such as cooking kits, baking mixes and spices during the initial days. Later, the company plans to expand into subscription meal services, food tours and cooking classes. Commenting on the association, Stu Seltzer, president, Seltzer Licensing Group said, “The ‘MasterChef’ brand has clearly established its food credentials, and now…

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Merchandise Licensing 

Endemol Shine ties up with Star Editions

Thanks to a new partnership it signed with Endemol Shine, giftware specialist Star Editions is gearing up to release Simon’s Cat and Mr Bean personalised giftware ranges in the market. Star Editions will establish a new web shop for the Mr Bean brand that will feature a Star Editions designed range of customised giftware besides hosting a number of Mr Bean branded products. The shopping portal will be accessible via the official Mr Bean website. The giftware specialist has also been tasked with expanding the retail output of the Simon’s Cat…

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Character & Entertainment Entertainment Licensing TV Series Licensing 

The Era of Emerging Reality Shows and Licensing in India

With changing trends around the world, even the TV industry has adapted to the new trends. The Saas Bahu Sagas have been sloping down and there has been a push to the Reality Shows. The popularity of the Reality shows has added a new dimension to the media. Every other day you would find the launch of a new reality show. Have you wondered why TV networks keep coming up with new Reality shows? It’s because Reality TV is real good money maker. The shows like Big Brother, The Apprentice…

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