Character & Entertainment Character Licensing TV & Films 

emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown®

WildBrain Spark to co-produce, launch and exclusively manage new digital-first animated series emojitown® to premiere on YouTube. WildBrain CPLG to build and manage global consumer products licensing program for the new emoji® brand extension emoji® brand & WILDBRAIN PARTNER TO LAUNCH NEW IP emojitown® The emoji company GmbH, one of the world’s top-150 licensors, and WildBrain, a global leader in kids’ and family entertainment, have forged a far-reaching content and licensing partnership to launch emojitown®, a brand new digital-first series and consumer products extension of emoji® – The Iconic brand.…

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Character Licensing 

A wave of new deals for emoji® – The Iconic Brand in EMEA

CPLG signs a wave of new deals for emoji® – The Iconic Brand in EMEA Brokered on behalf of the emoji company, the licensee agreements in Europe include: Nestlé España S.A in Spain for a 50cl sports-cap water bottle with six different label designs, following the success of the 33cl emoji® bottles in 2019; Clementoni in Italy for a colourful puzzles range including 104 and 180-piece Supercolour Puzzles, alongside an Impossible 1000-piece Puzzle; and a renewal in France with leading postal service La Poste for a second humorous stamp collection featuring…

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Intellectual Property 

Emoji signs licensing agreement with Hershey Company

The emoji company has entered into a licensing agreement with The Hershey Company with regard to emoji company’s registered emoji(R) trademark. The agreement covers the Hershey’s brand launch of a limited edition Hershey’s Milk Chocolate Emoji Bar this summer. The product will be available nationwide throughout summer 2019. The Hershey’s Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece. Select images featured include the excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more. “We are delighted about this licensing agreement with…

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Character Licensing 

Samsung, Disney release Frozen AR Emojis for Galaxy S9 and S9+

In what could be termed as good news for all Elsa fans, Samsung has collaborated with Disney to release Frozen AR Emojis for Galaxy S9 and S9+. The animated singing stars are the latest to join the line-up, which also features classic Disney characters such as Mickey & Minnie Mouse, Daisy Duck, Goofy and The Incredibles’ super family. Galaxy S9 and S9+ users can create AR (augmented reality) avatars of Anna, Elsa, Olaf, and Kristoff. How to start animating messages: Open the Galaxy S9/S9+’s AR Emoji mode Tap the plus…

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Merchandise Licensing 

Emoji Company, Burger King Brazil join hands for exclusive plush promotion

The Emoji Company has partnered with Burger King for a branded meal promotion throughout Brazil. Customers will now be able to collect the most popular Emoji plushes, including a selection of the best-loved yellow-faced icons as well as the ever-popular Poo. “We are honored to run this nationwide promotion with Burger King who is the leading QSR company in Brazil,” said Marco Hüsges, chief executive officer and founder, the Emoji Company.  “This partnership, supported by a massive digital campaign, underscores the popularity of the emoji® brand throughout the world,” Marco…

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Celebrity Licensing 

Rajinikanth fever begins! Twitter launches first-ever emoji for ‘Kaala’

In what could be a termed as good news for the superstar fans, Twitter launched a special emoji for actor and politician Rajinikanth’s upcoming film “Kaala”. An innovative marketing collaboration between Wunderbar Films, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly. The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth’s character from Kaala. The emoji will be active till June 10. Sharing a glimpse, Twitter India wrote, “Get ready…

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Character Licensing Fashion & Accessories 

Emoji Company partners with two new licensees for new products

The Emoji Company has joined hands with two new licensees–Leng Universal and Cotton On for a variety of new products. Global Merchandising Services has brokered the transactions. Leng Universal has signed on for an extensive line of kids’, junior and young men’s denim and knit apparel, which is set to launch nationally this summer. Cotton On will produce a wide range of products including apparel, accessories, novelty and stationery goods, which will be available across the retailer’s 1,500-plus stores in July. Moreover, World Tech Toys has released a new line…

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Celebrity Fashion & Accessories 

Kim Kardashian releases new feminism-themed Kimojis, sparks huge debate online

The internet is divided over Kim Kardashian’s emojis that were launched on International Women’s Day on March 8. Kim dropped a bumper collection of feminist emojis that have sparked a huge debate around feminism online. The new sticker pack is an addition to the Kimoji series featuring slogans including ‘My Body My Choice’ and ‘Fulltime Feminist’. The bumper pack costs a whopping USD 2.99. The emojis feature lots of booty, boobs, panties and even a stripper pole. Kim Kardashian thinks this is what women’s empowerment looks like. She released her “Feminist”…

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Event News 

BLE shortlisted for AEO Excellence Award

Brand Licensing Europe (BLE), the largest licensing event in Europe, has been shortlisted for an AEO Excellence Award. The AEO Awards represent the best that the events industry has to offer and will showcase the achievements from within the industry. The winners will be unveiled on June 16 at the Grosvenor House in London. BLE has been shortlisted in the Best U.K. Trade show over 2,000 sq. m. category. “We are genuinely thrilled to be shortlisted for an AEO Excellence Award,” says Anna Knight, brand director, BLE. “These are exciting…

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Character & Entertainment Character Licensing Entertainment Licensing Game Licensing 

WWE partners with Moji, launches WWEmoji App

WWE has partnered with Moji to announce the release of WWEmoji, a new app boasting more than 100 icons inspired by the brand. Fans will be able to get their hands on Bret Hart, Randy Orton and A.J. Styles in emoji form. Users will also be able to send the emojis from the app’s custom keyboard, which can be accessed on iOS and Android devices. Founder & CEO of Moji, Oliver Camilo said “we are so excited for WWE fans to download and use this app. A lot of time and thought…

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