Emoji Character & Entertainment Character Licensing 

WildBrain CPLG builds emoji® brand partners in EMEA

Reading Time: 2 minutes Post Views: 503 New fashion, accessories and back-to-school ranges launching in the Middle East and Central & Eastern Europe markets WildBrain CPLG builds emoji® brand partners in EMEA WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has scored a new wave of deals in EMEA for emoji® – The Iconic Brand, across the fashion, accessories and back-to-school categories. WildBrain CPLG’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an emoji® apparel line spanning babywear and kids’…

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Apparel Licensing Brand & Lifestyle Fashion & Accessories 

Kenneth Cole expands EMEA’s footwear accessories

Reading Time: < 1 minute Post Views: 2,398 Kenneth Cole Productions has partnered a four-year global distribution agreement with manufacturer GBG Europe footwear and accessories for the EMEA region, as per a report in the Global Licensing. EMEA is a designation given to a set of countries in Europe, the Middle East, and Africa for business purposes. The footwear collection is all set to debut this fall. Under the agreement, GBG will distribute men’s and women’s footwear and manufacture women’s handbags in select countries across the region. Meanwhile, a new collection of women’s handbags will…

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Character & Entertainment Retail Retail Licensing 

Warner Bros Partners with Exquisite for Retail Loyalty Programs

Reading Time: < 1 minute Post Views: 3,253 Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes. Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature  DC’s iconic characters in exciting promotional campaigns across the EMEA region. Michael Shina, CEO of Exquisite, said, “We are very excited to team up with Warner Bros. Consumer Products and have the…

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Character Licensing Entertainment Licensing Movie Licensing 

Twentieth Century Fox Unveils licensing deals for Ice Age

Reading Time: 2 minutes Post Views: 3,836 Twentieth Century Fox Consumer Products (FCP) announces new licensing deals and partnerships surrounding Ice Age, the beloved #1 animated film franchise globally Ice Age: Collision Course, the latest installment, hit the big screen this summer along with 15 FCP promotional partners for EMEA including pan European campaigns from Pepsico for their Cheetos snack brand, and Chipita’sChipicao children’s brand, both first time partners to the mammoth franchise.   Joining Pepsico and Chipita with custom TV spots were Lidl with their largest campaign with Fox to date.  In addition a total of 15 retail loyalty programmes in 14…

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