Know-How People 

Trademark Filling in India – Importance and Analysis of the Market

Reading Time: 2 minutes Post Views: 2,787 The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent. Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even…

Read More
#LCExcl Interview Brand Licensing People 

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

Reading Time: 5 minutes Post Views: 5,295 In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright and moral rights etc. Licensing Corner caught up with Amit Aggarwal, Co-Founder and Director of Effectual Services to understand more legalities associated with licensing in India. Effectual Services provides end-to-end intellectual property…

Read More
%d bloggers like this: