New E-commerce Policy – Retailers seek to Override the fallout

Reading Time: 3 minutes Post Views: 1,652 The advent of e-commerce in India ‘smartly’ altered the shopping habits of Indian netizens. Anything and everything – from groceries to apparel to electronics etc. – is now just a click away. For a while, it appeared that ‘couch potato shopping’ was gaining prominence and disrupting the entire brick-and-mortar business. It now emerges that this has not really happened. Despite causing disruptions, the ‘e-commerce effect’ was not enough to have a significant and lasting impact on the conventional retail formats. For a while, online giants like Amazon…

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