Dreamworks - Licensing Corner

Soon, ‘Fast and Furious’ animated series coming to Netflix

April 27, 2018 LC TEAMAnimated Series, Dreamworks, Fast and Furious, Netflix

Reading Time: 2 minutes Post Views: 2,876 In what can be termed as good news for the ‘Fast and Furious’ fans, the studio has announced plans to produce animated series on the action franchise at Netflix, with DreamWorks behind the brand-new venture. The Fast and the Furious is an American franchise based on a series of action films that is largely concerned with illegal street racing, heists and espionage. The plot will follow a new character Tony Toretto – the cousin of Vin Diesel’s character, Dominic Toretto, the character played by franchise star Vin…

Entertainment Licensing

Universal Studios plans new theme park attractions

June 6, 2017 licensingDreamworks, Universal Studios

Reading Time: < 1 minute Post Views: 3,246 Inspired by DreamWorks’ Kung Fu Panda, Hello Kitty, Harry Potter, the Margaritaville brand and other entertainment properties, Universal Studios Hollywood has planned to introduce a slate of new theme park attractions, characters and Universal CityWalk establishments. Following its recent acquisition of DreamWorks Animation, Universal will roll out a never-before-seen DreamWorks Theatre. To be thrown open in 2018, the new venue will host a variety of DreamWorks-themed attractions, beginning with a multi-sensory adventure inspired by Kung Fu Panda. A number of DreamWorks’ characters will also join the theme park beginning this summer.…

Corporate Brand

20th Century Fox rejigs its Consumer Product Division

February 1, 2017 Correspondent20th Century, 20th Century Consumer Products, Brand Business, Consumer Product Division, Disney, Dreamworks, Lego, Licensing

Reading Time: < 1 minute Post Views: 6,659 20th Century Fox has shaken up its Consumer Products team line-up, with a new leadership outfit to report to the recently named president of CP, Jim Fielding. Kirk Bloomgarden has been appointed to the role of SVP, international operations, joining from Saban Brands with the responsibility of overseeing the division’s business outside of the US. Meanwhile, Ann Buckingham has joined as SVP, global creative and product development, having previously served at Dreamworks as global head of product development. Heading up the firm’s global licensing and operations, Tim Erickson…

Know-How Movie Licensing

Freaky Friday – 5 movies which sold the highest merchandise worldwide

September 23, 2016March 24, 2017 CorrespondentAnna, Cars, Despicable Me, Dreamworks, Elsa, Frozen, merchandise, Star Wars, Toy Story

Reading Time: 3 minutes Post Views: 5,401 When the movie industry meets toy industry it sells the highest number of merchandise ever. A movie’s success is not solely determined by box office numbers or praise from the critics. Even if there’s no Academy Award, a motion picture with memorable characters will win over the hearts—and wallets—of people everywhere. You would often see Toy manufactures like Mattel, Hasbro and many more, coming up with special edition merchandise or line when there is a new theatrical release. For the licensing and merchandising industry the highest number…