Character Character Licensing 

Doraemon lures kids with ‘Me Time With Doraemon’ campaign

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass free. The pass aloowed family and kids to meet Doraemon and play special games organised at the event. The 3 day activity saw a lot of footfalls and excitement from kids to meet Doraemon.

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Brand & Lifestyle Character & Entertainment Corporate Brand 

Cadbury Bournvita partners with Doraemon

With the exam season kicking in, Doraemon along with Cadbury Bournvita joins you in the preparation to win. Cadbury Bournvita is known to provide kids with great inner strength formula with strong bones, muscles and an active brain. This exam season the partnership with Doraemon is providing kids with a complete exam starter pack. Cadbury has come out with 2 sizes for its Bournvita pack, 1 kg and 500gms. Kids get a cool looking writing pad free with a 1 kg pack and a trendy pencil box free with a…

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Character & Entertainment 

AI Licensing India launches ‘Xperium’ for elevated customer experiences

Mumbai-based AI Licensing India has added a new business unit to its portfolio called Xperium, with an aim to create elevated customer experiences. For the past four decades, Animation International (AI) holds the exclusive licensing and merchandising rights for Doraemon in Asia and the Middle East. The Indian licensing industry saw the first Doraemon Licensee Expo hosted at The Lalit, Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids. In addition to…

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Character Licensing Food Licensing 

Mad Over Donuts releases limited-edition Doraemon Donuts

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in India. Recently, AI hosted the first Doraemon Licensee Expo at The Lalit, Mumbai on August 3 with an array of products ranging from chocolates to watches, plush toys, to feeding bottles. Sharing a teaser, MOD…

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