Brand & Lifestyle Collaborations Lifestyle 

DOLLY PARTON RELEASES NEW FRAGRANCE IN PARTNERSHIP WITH SCENT BEAUTY

Reading Time: 2 minutes Post Views: 527 DOLLY PARTON RELEASES NEW FRAGRANCE IN PARTNERSHIP WITH SCENT BEAUTY Dolly Parton, the world’s most honored and revered singer-songwriter of all time, is thrilled to announce her first-ever signature fragrance in partnership with Scent Beauty. Dolly – Scent from Above is butterflies, hearts, and hope. A true inspiration from rags to rhinestones, Dolly Parton spreads love and hope around the world. Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, which offers unique, culturally relevant fragrances to consumers worldwide. “I call my Dolly perfume…

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Global Licensing Sports 

Dolly Parton signs licensing deal with IMG

Reading Time: 2 minutes Post Views: 1,786 Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and…

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