Fashion & Accessories Food Licensing 

From Magnum to KFC: Take a look at fashion’s fascination with food

Reading Time: 3 minutes Post Views: 3,891 Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have their favourite delicacies draped in fashionable designs? Check out the list here: Magnum Pooja Dhingra Collaboration: The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase…

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Apparel Licensing Fashion Licensing Know-How 

Freaky Friday – 5 Fashion brands and licensing stories we never knew about

Reading Time: 3 minutes Post Views: 2,590 There’s more to fashion than celebrity trends, runway shows and new season collections. Each famous fashion brand like Ralph Lauren, Michael Kors, Vera Wang, and many more have become huge names in the fashion world with licensing as their base.   Fashion licensing is something which is gradually coming up as a concept in India and is at a nascent stage. Today we find Bollywood celebs getting into the fashion world by associating themselves as licensing partners. From Salman Khan’s Being Human collection to Hritik Roshan’s HRX…

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