Character Licensing 

Mickey Mouse all set to turn 90: Here’s what India has planned

Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse. Walt Disney’s most iconic cartoon character is set to turn 90, and India has definitely planned a special surprise for its fans and followers. According to a Livemint report, around 30 licensees will bring out collections centered around the nine-decade commemoration. “Mickey exists in all our verticals including television, gaming, and touring productions, but its popularity is most visible in consumer products,” Abhishek Maheshwari, country head, Disney…

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Character Licensing Merchandise Licensing Retail 

Disney & Me stores make their India debut, courtesy DLF Brands

When it comes to reshaping the Indian licensing industry, Disney always remain the front runner. Disney & Me stores, catering to lovers of Disney, Marvel and Star Wars merchandise, have opened up in India courtesy DLF Brands. DLF Brands announced the opening of two Disney & Me stores in Noida and Gurugram through a licensing arrangement with Disney Consumer Products in India. The stores are located in Mall of India in Noida and Ambience Mall in Gurugram, according to the official statement. Abhishek Maheshwari, Country Head, Disney India, the introduction…

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Brand Licensing 

FirstCry.com in talks to buy India franchisee right for UK’s kids products brand Mothercare

In a bid to bolster its presence in the growing kids’ products market, FirstCry.com is in talks to buy the India franchisee right for UK’s kids products brand Mothercare from DLF Brands. Among other global labels to change hands from DLF Brands, Mothercare is the latest brand after Mango, Forever 21and Sephora. While DLF Brands and FirstCry refused to talk on the same, Mothercare declined to comment on the story. “We are not doing any deal with FirstCry.com,” said Timmy Sarna, managing director of DLF Brands. Our sources are of…

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