Jakks Pacific renews licensing agreement with two

Reading Time: < 1 minute Post Views: 2,436 California-based Jakks Pacific has renewed its licensing agreement with Disney Consumer Products and Interactive Media (DCPI) in China where the toy manufacturer will continue to hold merchandise rights to several Mouse House entertainment properties. According to Jakks, the renewed licensing agreement will allow it to open new distribution channels and expand online sales as it increases its footprint in China. More than 50 Disney properties are covered by the multi-year deal including Disney Princess and Disney Frozen as well as newer brands like Moana and the rebooted Beauty…

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