Accessories Licensing 

Shark Week: Discovery partners with Knockaround for eyewear collection

Discovery Consumer Products has partnered with Knockaround, a San Diego-based eyewear company to create an official 2018 Shark Week sunglasses collection. As per a report in the License Global, the limited-edition sunglasses feature Knockaround’s Fort Knox frame style, a translucent blue frame with shark-themed graphics and polarized lenses. Each pair comes with a shark tooth microfiber case and commemorative Shark Week 30th anniversary packaging. The Shark Week sunglasses will be available on Knockaround.com this June. Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new…

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Uncategorized 

Discovery Consumer Products taps Rodnik Band for Discovery Shark

Discovery Consumer Products, the licensing arm of Discovery Communications, has taken the services of the London-based art fashion label The Rodnik Band for Discovery Shark, a collection of apparel based on the network’s popular Shark Week programming block. The collection will include a variety of Shark Week-inspired apparel including bomber jackets, sweatshirts, dresses, baseball caps, bags and mobile phone cases. Philip Colbert, the designer behind The Rodnik Band also created a unique shark head design for each piece. The Discovery Shark collection will also celebrate the programming block’s 30th anniversary…

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Merchandise Licensing 

Discovery Consumer Products ties up with ASO to bring in a new line of Discovery Adventures items

Discovery Consumer Products has tied up with Academy Sports and Outdoors (ASO) to bring in a new line of Discovery Adventures items for outdoor travellers. With the initial roll out featuring tents and sleeping bags for both kids and adults, the new lifestyle brand offers a full range of products, experiences and services. “We are excited to partner with Discovery Adventures to provide our customers with new, quality products for their next outdoor adventure,” said Michelle Gloeckler, Academy Sports and Outdoors chief merchandising officer. “This exciting line of products will…

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