Food Licensing 

Asembl extends Diageo’s Bundaberg rum into food category

Reading Time: 2 minutes Post Views: 2,559 Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L. “This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg…

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Food Licensing TV Series Licensing 

HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

Reading Time: < 1 minute Post Views: 3,761 To all Lannister, Targaryen and Stark fans out there! HBO has partnered with Diageo to release eight special single malt whiskeys each representing a House from the fictional land of Westeros. The Game of Thrones whisky collection will include eight editions from various distilleries owned by Diageo. Seven of these will represent the ‘Great Houses of the Seven Kingdoms’ whereas the last one will be dedicated to the Night’s Watch. The collection comprises of: Talisker Select Reserve representing ‘House Greyjoy’ Royal Lochnagar 12 Years representing ‘House Baratheon’…

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Merchandise Licensing 

Royal Challengers Bangalore set to explore retail merchandise of licensed products

Reading Time: 2 minutes Post Views: 4,556 In a first for any IPL team, Bengaluru franchise Royal Challengers Bangalore (RCB) has decided to explore retail merchandise of licensed products globally as a potential revenue stream. The Diageo-owned team aims to cash in on the popularity of cricket in India, brand RCB and dashing cricketer Virat Kohli. The team authorities have signed Black White Orange Brand as their global licensing partner besides roping in knitwear brand Status Quo to launch apparel range. On its part, Black White Orange will expand the merchandise into figurines, mobile covers, back-to-school product range and more in…

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