Genres of Licensing

Reading Time: 5 minutes Post Views: 4,118 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…

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