Collaborations Merchandise Licensing 

Dell collaborates with Marvel Studios in the making of ‘Ant-Man and the Wasp’

Reading Time: 2 minutes Post Views: 3,842 Dell has announced a partnership with Marvel Studios for the upcoming movies — “Ant-Man and The Wasp” film. As per the company, a range of Dell hardware has been used for creating the visual effects in the film. Marvel Studios enlisted VFX vendors, several of which utilized Dell technologies, including Dell EMC PowerEdge servers, and Dell Precision workstations, to provide the computing power and storage capacity necessary for visual effects. With the movie set to hit theatres, Dell stated that fans will be able to catch a…

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Brand Licensing Movie Licensing 

Sony Pictures teams up with Dell to feature new Spider-Man film in marketing campaign

Reading Time: 2 minutes Post Views: 3,106     Sony Pictures has partnered with Dell to feature the upcoming movie Spider-Man: Homecoming in a 360-degree global marketing campaign, activations among other activities. The new partnership will integrate Dell’s new Inspirion 15 Gaming laptop as well as its popular XPS 13 2-in-1 computer into the film’s storyline. It will also include a full-scale marketing and promotional campaign that would include a TV spot, cinema, print, digital advertising, out-of-home placements and consumer engagement activations that will feature both Dell and Spider-Man: Homecoming throughout the summer. A highlight from the campaign…

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