Celebrity Licensing E-Commerce Fashion & Accessories Retail 

Myntra to sell its private label ‘All About You’ in Walmart Canada stores

Reading Time: 2 minutes Post Views: 3,019 To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada. According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally, the report further stated. After sealing a $16-billion investment deal with the US-based retail giant, Flipkart’s fashion arm Myntra has…

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Brand & Lifestyle Celebrity 

Tetley Green Tea appoints Deepika Padukone as brand ambassador

Reading Time: 2 minutes Post Views: 9,500 Tata Global Beverages announced the appointment of Bollywood actress Deepika Padukone as its brand ambassador for Tetley Green Tea. The brand was earlier endorsed by Kareena Kapoor Khan. “We pioneered the green tea wave in India and fully understand its reported health benefits. The new campaign is an effort to reiterate the credibility of those benefits,” said Sushant Dash, Regional Head – India and Middle East, TGBL. The company has rolled out a new campaign, made by advertising agency Mullen Lintas, featuring Padukone giving in to temptations…

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Apparel Licensing Celebrity Fashion & Accessories 

International Women’s Day: Here’s how these celebrities bring Indian fashion brands

Reading Time: 4 minutes Post Views: 3,398 Fashion is instant language. Well, who else can talk fashion better than the celebrities do? Fashion are indeed inseparable and it was only time that the markets would realize the business potential of this heady mix, ushering the evolution of “Celebrity Fashion Brands”. Not lagging behind the west, Bollywood industry have started expanding their portfolio of acting and producing films to launching their own line of clothing and accessories. On the occasion of International Women’s Day, here’s a list of women celebrities who have started their entrepreneurial…

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