Brand & Lifestyle Brand Licensing 


Reading Time: < 1 minute Post Views: 1,208 DE RIGO & GAP ANNOUNCE AN EYEWEAR LICENSING AGREEMENT De Rigo, one of the world’s leaders in the eyewear industry, today announces a licensing agreement for the design, production and distribution of Gap branded prescription frames and sunglasses in the United States, Canada, Mexico and Brazil. Founded in 1969 in San Francisco by Donald and Doris Fisher, Gap is a leading casual lifestyle brand in the USA. The brand embodies modern American optimism, and its style is admired around the globe for transcending generations and ages, offering…

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Freaky Friday – The Future of Licensing business in Optical Frames

Reading Time: 3 minutes Post Views: 4,242   Eyewear is big business. Market sources estimate that the global market, which includes frames, contact lenses and sunglasses, is worth $90 billion and will reach $140 billion by 2020. In 2012, Exane BNP Paribas estimated that frames and sunglasses represented 40 percent of the eyewear market. Within that segment it estimates that premium frames and sunglasses, the sort produced by fashion labels, represent 35 percent. Applying those estimates to today’s market values the premium fashion segment at just below $13 billion. The business of optical frames…

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