Toy Licensing Toys & Games 

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

Reading Time: < 1 minute Post Views: 2,368 LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for…

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Accessories Licensing Toy Licensing 

DC launches Super Hero Girls Stationery line

Reading Time: 2 minutes Post Views: 3,160 Pyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls. The all-new universe features iconic DC female Super Heroes including Wonder Woman, Supergirl and Batgirl to inspire girls to be smart, courageous and empowered to be and everyday Super Hero. Designed with girls aged 6-12 years in mind, Pyramid’s range of licensed DC Super Hero Girls stationery features high quality, colourful notebooks in a variety of sizes including A4, A5 and A6. Plus,…

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Toy Licensing Toys & Games 

Toy Industry Association unveils TOTY Awards finalists

Reading Time: 2 minutes Post Views: 2,744 The Toy Industry Association has named its 100 finalists for the 2017 Toy of the Year (TOTY) Awards. The finalists were selected from 700 nominees submitted by more than 250 companies. Twenty-five judges—including toy experts, retailers, academics and journalists—made the selections across 14 categories. (New genres this year include Action Figure of the Year, Doll of the Year, Rookie of the Year and Vehicle of the Year.) Mattel and Spin Master lead the nominations with eight and seven nods, respectively. Mattel is a finalist in the Action Figure…

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