Entertainment Licensing 

DC Entertainment rolls out online programming with Warner Bros. Consumer Products

In a view to celebrate its DC Super Hero Girls brand throughout April, DC Entertainment has rolled out a series of special online programming along with Warner Bros. Consumer Products. Particularly designed for the young readers, DC Kids Super Hero Month will bring to the fore new content across the official DC Super Hero Girls site, social media and app. Also to involve more viewers, dedicated social media channels will be launched for Justice League Action and Teen Titans Go! The programme will centre around Super Hero Training Camp exercises which…

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Merchandise Licensing Toy Licensing 

Warner Bros., DC Entertainment in a licensing agreement

As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film. This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor. Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the line will become available…

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Brand Licensing Toy Licensing 

Lego Systems unveils DC Super Hero Girls franchise collection

Lego Systems, Inc., in association with Warner Bros. Consumer Products and DC Entertainment has unveiled its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to an everyday Super Hero. Featuring a powerful and diverse roster of renowned female DC super heroes and super-villains, Lego DC Super Hero Girls building sets call…

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Accessories Licensing Toy Licensing 

DC launches Super Hero Girls Stationery line

Pyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls. The all-new universe features iconic DC female Super Heroes including Wonder Woman, Supergirl and Batgirl to inspire girls to be smart, courageous and empowered to be and everyday Super Hero. Designed with girls aged 6-12 years in mind, Pyramid’s range of licensed DC Super Hero Girls stationery features high quality, colourful notebooks in a variety of sizes including A4, A5 and A6. Plus, three stationery sets,…

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Character & Entertainment Retail Retail Licensing 

Warner Bros Partners with Exquisite for Retail Loyalty Programs

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes. Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature  DC’s iconic characters in exciting promotional campaigns across the EMEA region. Michael Shina, CEO of Exquisite, said, “We are very excited to team up with Warner Bros. Consumer Products and have the opportunity to work…

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Character & Entertainment Entertainment Licensing 

CPLG to represent flagship brands for BBC Worldwide

BBC Worldwide has named CPLG to represent its flagship brands for licensing across all EMEA territories As part of the deal, CPLG will manage brands including Top Gear, Doctor Who and BBC Earth, as well as pre-school shows Go Jetters, Hey Duggee and Sarah & Duck. “From pre-schoolers to petrolheads our brands are loved around the world by audiences of all ages. Our licensing business exists to extend fan’s enjoyment of the BBC programmes they love and CPLG are the perfect partner to help us do this,” said Andrew Moultrie,…

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Accessories Licensing Brand Licensing Fashion Licensing 

King Ice and WBCP to release Suicide Squad Jewelry

Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed with men’s jewelry brand King Ice to release a collection based on the film Suicide Squad King Ice, a leading men’s jewelry brand, and Warner Bros. Consumer Products on behalf of DC Entertainment, will release an 8-piece character collection based on Warner Bros. Pictures’ action adventure film Suicide Squad. The line will provide fans another way to interact with their favorite characters, including The Joker, Deadshot, Harley Quinn and more. “We felt doing a collection for Suicide Squad could give fans of…

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