Freaky Friday – 5 Famous Celebrities Who Stepped Into the Licensing Empire
Reading Time: 3 minutes Post Views: 5,140 The collision of fashion, music and fame has put music and celebrity brands in a place where licensing can’t ignore them. Celebrities are following the heels of music stars when it comes to licensing. Today celebrities are acknowledging and understanding their power of endorsements and therefore turning towards licensing for their best. In India too you can a see celebrities endorsing and sometimes even getting into the licensing business. Making the most of the opportunity as it comes is fraught with risks but licensees and retailers are increasingly…
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