Corporate Brand Entertainment Licensing 

Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars

Reading Time: 2 minutes Post Views: 506 Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars Sony Pictures Entertainment Inc. (SPE) acquires AT & T’s Crunchyroll anime business for 1.175 billion dollars. Crunchyroll will now be a part of the Sony Funimation venture. This would give viewers the chance to experience a “unified anime subscription.” Crunchyroll is a premium anime direct-to-consumer service with 5 million SVOD subscribers and growing.  It serves 120 million users who are based in over 200 countries offering AVOD, mobile games, manga, events merchandise, and distribution. The deal provides…

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Event News 

FoL Update: ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote

Reading Time: 4 minutes Post Views: 908 FIRST WAVE OF REGIONAL SPEAKERS AND EDUCATIONAL CONTENT ALSO REVEALED ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote Festival of Licensing: October 6-29 online The large-scale virtual gathering will be the most inclusive global licensing event to date Register to attend for free at www.festivaloflicensing.com The iconic Smiley brand, the world’s biggest retailer Alibaba, and globally-renowned brand management, brand owner and marketing company Authentic Brands Group (ABG) are the first keynotes revealed for the Festival of Licensing Live Stage agenda, sponsored by Crunchyroll. A month-long…

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Character & Entertainment Character Licensing 

Crunchyroll appoints Rocket Licensing to manage “Bananya” in UK

Reading Time: 2 minutes Post Views: 4,050 Crunchyroll has appointed Rocket Licensing to manage the UK licensing program for the Japanese anime property “Bananya.” As per the agreement, Rocket will create a campaign that builds on the popularity of the property in the UK region. The company will target tweens, teen girls, young women and gift buyers. Additionally, Rocket will also look to fill key categories including publishing, health and beauty, food and confectionery. “This clever, quirky, delightful and super-cute property has already made clear its potential in some very big markets. Now, ‘Bananya’…

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