Merchandise Licensing 

Spiderman attracts more than 60 brands as merchandising partners

Reading Time: 2 minutes Post Views: 10,887 Ever since it came on the big screen in 2002, Spiderman has been growing its clout as a darling of the masses both in comic books and in movies too. As Marvel’s flagship character and company mascot, Spiderman has appeared in countless forms of media including several animated and live action television series, syndicated newspaper comic strips, The latest edition of the Spiderman film franchise, Spider-Man: Homecoming, released in around 1,400 screens across the country last Friday. Besides being a roaring cinematic and commercial success from the marketing and branding point of view,…

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Fashion & Accessories Fashion Licensing 

Smiley teams up with Crocs to launch Jibbitz charms

Reading Time: < 1 minutes Post Views: 2,931 This summer, Smiley has teamed up with footwear brand Crocs to launch a range of Jibbitz charms. Following the partnership, Crocs and Smiley will release a line of Smiley icon charms so that fans can decorate their very own pair of slip-ons. “Jibbitz are so fun. I really love them, Crocs is the only shoe brand that has developed such cool accessories for its products,” said Nicolas Loufrani, CEO of Smiley. “We are really happy to work with them, and we are really happy that they have…

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