Fashion Licensing 

Crayola, ASOS associate to create new beauty collection

Reading Time: < 1 minute Post Views: 2,618 Crayola has debuted a new beauty collection, Crayola Beauty, exclusively on online retailer ASOS. The products span a rainbow-colored range of 95 shades and include items such as multi-colored mascaras, color-changing lipsticks, shimmery highlighters, makeup brushes, and palettes for the eyes, lips, and face. The new 58-piece makeup line offers a full-color range that was inspired by the crayon company’s spirit of self-expression and extensive line of coloring utensils. The versatile “Face Crayons” will be packaged in either singles or sets of three, with the latter arriving…

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Character & Entertainment Character Licensing 

Crayola morphs into four animated characters

Reading Time: < 1 minute Post Views: 7,025   It’s the holiday season and we are already receiving surprises filled with animation and joy. Crayola crayons will launch four animated characters for the first time in its history. Crayola is launching a holiday campaign that introduces distinct characters for the first time since the brand’s inception. Crayola is adding its very own cast of animated characters to its portfolio, to help connect with its audience. Developed with creative agency McGarry Bowen and animation firm Aardman Nathan Love, Crayola’s has transformed four classic colors — Denim,…

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