Coty - Licensing Corner

Freaky Friday: Flashback 2017

December 29, 2017November 11, 2021 licensingCoty, Estée Lauder Companies, India, Johnson and Johnson, L'Oreal, Proctor & Gamble, Shiseido, Unilever

Reading Time: 12 minutes Post Views: 3,399 Last year, we had published as many as 48 stories (four Fridays a month) in our Freaky Friday column. While most of them were well received, we found out that were at least 20 stories that were praised. Among these, we have short listed 6 best stories that appeared in our columns. They are: 1) New wave in theme birthday celebrations Do you like organizing theme parties? But you are handicapped as you do not have the expertise though you have the resources. In comparison, let’s go back…

Brand Licensing Know-How

Freaky Friday: 7 companies that control almost every single beauty product

July 14, 2017November 11, 2021 licensingCoty, Estée Lauder Companies, India, Johnson and Johnson, L'Oreal, Proctor & Gamble, Shiseido, Unilever

Reading Time: 4 minutes Post Views: 4,582 Whenever, we go into a shop to buy a certain brand of a beauty product, never do we give a thought as to how many companies sell such branded products. And after due research, we could find out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers of beauty products. These seven mega-companies are Estée Lauder Companies, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson and Coty. Taken together they employ thousands of people around the world and make billions of dollars in…

Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

February 17, 2017November 3, 2017 CorrespondentBalmain, Calvin Klein, Chanel, Coco Chanel, Coty, fashion licensing, G-iii Apparel group, Hugo Boss, Joop, Licensing, Licensing Industry, Louis Vuitton, Luxury Brands, Movado, Pierre Balmain, Procter & Gamble, Safilo, Warnco

Reading Time: 3 minutes Post Views: 4,447 The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business. Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although…