Sports Licensing 

Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

Reading Time: 2 minutes Post Views: 1,822 The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as the agreement used in merchandise licensing is usually more complex. The global licensed sports merchandise market is expected to register a CAGR of 5.3% during the forecast period, 2018 to 2023, according to…

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Apparel Licensing Sports 

Major League Soccer partners Columbia Sportswear for new clothing line

Reading Time: < 1 minute Post Views: 3,938 Major League Soccer has partnered with Columbia Sportswear for a new line of co-branded outerwear and apparel collection. Speaking on the association, Maribeth Towers, senior vice president, consumer products, MLS said, “We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams. As our legions of fans continue to grow, we are excited to work with Columbia to offer them some of the best technical outdoor gear available.” As per the agreement,…

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