Brand Licensing 

Indian design studio accuses Christian Dior of copying one of its block prints

Reading Time: < 1 minute Post Views: 3,521 An Indian design studio has accused Christian Dior of plagarising one of its block prints. New Delhi studio and store named People Tree has alleged that a yoga print featured on a red cotton dress designed by Christian Dior, the French luxury giant and worn by Bollywood actress Sonam Kapoor on the cover of the January issue of Elle India magazine was very similar to one they created years ago. The collective of artists and designers that was co-founded in 1990 by graphic designer Orijit Sen and…

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Apparel Licensing Fashion Licensing Know-How 

Freaky Friday – 5 Fashion brands and licensing stories we never knew about

Reading Time: 3 minutes Post Views: 2,600 There’s more to fashion than celebrity trends, runway shows and new season collections. Each famous fashion brand like Ralph Lauren, Michael Kors, Vera Wang, and many more have become huge names in the fashion world with licensing as their base.   Fashion licensing is something which is gradually coming up as a concept in India and is at a nascent stage. Today we find Bollywood celebs getting into the fashion world by associating themselves as licensing partners. From Salman Khan’s Being Human collection to Hritik Roshan’s HRX…

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