CCTV to co-produce its annual Spring Festival special with Sesame Street

Reading Time: 2 minutes Post Views: 3,881 Building on a relationship that began 35 years ago with the televised Big Bird in China special, China’s national broadcaster China Central Television Children’s Channel (CCTV) and Sesame Workshop, the non-profit educational media organisation behind Sesame Street will co-produce segments for CCTV’s annual Spring Festival special. For the first time, CCTV will be on the iconic Sesame Street set in New York to shoot segments showcasing Chinese New Year traditions, customs and legendary stories. Since 2014, Sesame Street’s Cookie Monster, Elmo and Lily have joined CCTV children’s…

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