Sports Sports Licensing 

Chennai Super Kings launches licensed merchandise

Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings  team. CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan. Created in partnership with Baseline Ventures through various licensed firms, the exclusive merchandise will be available for purchase through the Chennai Super Kings app, the website (, stores and websites of the licensee firms. Dunzo has been signed up as licensed delivery partner for…

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Celebrity Licensing Retail 

Seven by MS Dhoni opened its first physical store in Nungambakkam

After lifting the IPL trophy after a prolonged gap of two-year years, Chennai is definitely on cloud nine! However, there could be one more reason to rejoice! Seven by MS Dhoni, a fitness and active lifestyle brand, opened its first physical store in Nungambakkam in Chennai. The store was inaugurated by Chennai Super Kings champions Dwayne Bravo, Ambati Rayudu and Murali Vijay. Seven was the official merchandise partner for the CSK team 2018, and is co-owned and endorsed by MS Dhoni. Spread across 2 floors, the store has an ambience…

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Merchandise Licensing Retail Licensing 

Shoppers Stop partners with Chennai Super Kings for exclusive merchandise

IPL fans have one more reason to rejoice! Indian fashion retailer Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK). The CSK exclusive merchandise offers a range of apparels, accessories, and footwears, including t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags, and flip-flops. The products in the collection starts at Rs 399 onwards. Shoppers Stop also shared a video on Twitter and wrote, “Our lions are just a match away from victory. TheCSKSquad, it’s time to cheer the loudest…

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Celebrity Corporate Brand 

Parle Agro unveils #TheFrootiLife campaigns featuring Alia Bhatt, Allu Arjun

Parle Agro, announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country. The campaign will feature two separate commercials — one featuring Bollywood’s Highway Girl Alia Bhatt and the second with Tollywood superstar Allu Arjun. With Allu Arjun, Frooti will be unveiling a region specific commercial specially catering to South India for the very first time. Watch the commercial here: The largest Indian beverage manufacturer prepares to achieve higher growth rates and…

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