Brand Licensing 

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Reading Time: 3 minutes Post Views: 5,398 Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK. The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34. New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for…

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Movie Licensing 

Toy firm Character Options renews deal with BBC Worldwide for sci-fi series Doctor Who

Reading Time: 2 minutes Post Views: 2,635 Toy firm Character Options has renewed its deal with BBC Worldwide as UK master toy licensee for long-running sci-fi series Doctor Who, following the announcement that Jodie Whittaker would take up the iconic role, as the first ever female Doctor. “We are very happy that Character Options will continue to be the lead licensee for our Doctor Who merchandise,” commented Rikesh Desai, licensing director for merchandise and gaming, BBC Worldwide. “Their products excite and delight UK fans and we are looking forward to working closely with them over…

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